The world's population is 7.99 billion. Facebook has 1.96 billion daily active users as of Q1 2022. It was thefourth most downloaded appin April 2021. Social Media Users in the UAE. Sources: Data Reportal, BankMyCell, Statcounter. Every week, this cohort will be coming together from six different time zones and four different countries to discuss relevant, pressing, and important topics in population aging and research. Instagram passed 1 billion users in 2018 and showed a 5% growth rate every quarter, faster than Facebook growth rates [4]. This text provides general information. 1615 L St. NW, Suite 800Washington, DC 20036USA The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Time spent with media worldwide 2011-2021, Time spent with digital vs. traditional media in the U.S. 2011-2023, Daily media consumption in the U.S. 2021, by format, U.S. Facebook users 2023, by age and gender, U.S. video gaming audiences 2022, by age group, Time spent with media in the U.S. 2011-2022, Time spent per day with major media in the United States from 2011 to 2022 (in minutes), Average time spent with major media per day in the United States as of April 2021, by format (in minutes), Time spent per day with digital versus traditional media in the United States from 2011 to 2023 (in minutes), Digital media users in the United States 2017-2027, by segment, Number of digital media users in the United States from 2017 to 2027, by segment (in millions), Money spent on media per month in the U.S. 2022, per user type, Monthly budget allocated to media and technology in the United States as of November 2022, by user type (in U.S. dollars), Number of TV households in the U.S. 2000-2023, Number of TV households in the United States from season 2000-2001 to season 2022-2023 (in millions), TV households in the largest local TV markets in the U.S. 2020-2021, Number of TV households in the largest local TV markets in the United States in the broadcast season 2020-2021, Share of cord-cutters/nevers in the U.S. 2014-2022, Share of TV households without a traditional TV subscription in the United States from 2014 to 2022, U.S. TV consumption: daily viewing time 2009-2021, by age group, Average daily time spent watching TV per capita in the United States from 2009 to 2021, by age group (in hours), U.S. TV consumption: average viewing time 2009-2021, by ethnicity, Average daily time spent watching TV per capita in the United States from 2009 to 2021, by ethnicity (in hours), U.S. TV consumption: average viewing time 2009-2021, by gender, Average daily time spent watching TV per capita in the United States from 2009 to 2021, by gender (in hours), Digital Market Outlook: users of video-on-demand in the U.S. 2017-2027, by type, Number of video-on-demand users in the United States from 2017 to 2027, by type (in millions), Daily time spent with video by U.S. adults 2019-2026, by device, Average daily time spent with video content among adults in the United States from 2019 to 2026, by device (in minutes), Consumer spending on SVOD in the U.S. 2018-2022, Consumer spending on subscription video-on-demand (SVOD) in the United States from 2nd quarter 2018 to 3rd quarter 2022 (in billion U.S. dollars), Reasons for not paying for video streaming subscriptions in the U.S. 2022, Major reasons why adults do not pay for video streaming subscriptions in the United States as of August 2022, Expected change in video streaming use in the future in the U.S. 2022, Expected change in video streaming usage over the next 12 months in the United States as of March 2022, Penetration rates of selected subscription video-on-demand services in the U.S. 2022, Share of households subscribing to selected video streaming platforms in the United States as of September 2022, Leading online news brands in the U.S. 2022, Share of consumers who have used selected global online news brands to access news in the last week in the United States as of February 2022, Magazines with largest monthly audience in the U.S. 2022, Leading magazines in the United States in 4th quarter 2022, by total average monthly audience (in millions), Daily newspaper consumption by brand in the U.S. 2022, Daily newspaper consumption by brand in the U.S. in 2022, Magazine / weekly newspaper consumption by brand in the U.S. 2022, Magazine / weekly newspaper consumption by brand in the U.S. in 2022, Most purchased daily newspapers by type in the U.S. 2022, Most purchased daily newspapers by type in the U.S. in 2022, Magazine / weekly newspaper purchases by type in the U.S. 2022, Magazine / weekly newspaper purchases by type in the U.S. in 2022, Average daily time spent reading per capita in the United States from 2014 to 2021 (in hours), Recreational books: consumer expenditure in the U.S. 1999-2021, Consumer expenditure on recreational books in the United States from1999 to 2021 (in billion U.S. dollars), Book consumption in the U.S. 2011-2021, by format, Share of adults who have read a book in any format in the last 12 months in the United States from 2011 to 2021, by format, Book readers in the U.S. 2019-2021, by age group, Share of adults who have read a book in any format in the last 12 months in the United States in 2019 and 2021, by age group, Number of books read yearly by U.S. consumers 2021, by gender, Number of books read each year by consumers in the past year in the United States as of December 2021, by gender, Audiobook listeners in the U.S. 2021, by age group, Share of adults who have listened to an audiobook in the last 12 months in the United States as of February 2021, by age group, Radio reach in the U.S. in 2021, by age and gender, Weekly radio reach in the United States as of June 2021, by age and gender, Radio reach in the U.S. in 2021, by time of day and gender, Weekly radio reach in the United States in March 2021, by time of day and gender, Share of weekly online radio listeners in the U.S. 2000-2021, Share of weekly online radio listeners in the United States from 2000 to 2021, Share of monthly online radio listeners in the U.S. 2007-2021, Share of monthly online radio listeners in the United States from 2007 to 2021, Online radio reach in the U.S. 2021, by age group, Monthly online radio reach in the United States in 2021, by age group, Music consumption in the U.S. in 2021, by genre & format, Distribution of music consumption in the United States in 2021, by genre and format, Weekly time spent listening to audio from selected sources in the U.S. 2021, Distribution of weekly time spent listening to audio content via selected sources in the United States in 2010, 2019 and 2021, Popular online music brands in the U.S. 2022, Online music services used most frequently in the United States as of January 2022, Music streaming penetration in the U.S. 2022, by generation, Share of adults who said they streamed music at least once in the past month in the United States in 2022, by generation, Streamed music consumption in the U.S. 2021, by genre, Distribution of streamed music consumption in the United States in 2021, by genre, Share of people who listen to podcasts monthly in the U.S. 2017-2022, by age group, Share of people who listen to podcasts on a monthly basis in the United States from 2017 to 2022, by age group, Reasons for not listening to podcasts in the U.S. and Europe 2021, Reasons why people do not consume podcasts in the Unites States and Europe in 2021, Podcast providers in the United States 2022, Preferred podcast providers among adults in the United States as of October 2022, Internet users in the United States 2019-2028, Number of internet users in the United States from 2019 to 2028 (in millions), Social media users in the United States 2019-2028, Number of social media users in the United States from 2019 to 2028 (in millions), U.S. internet usage penetration 2021, by age group, Share of adults in the United States who use the internet in 2021, by age group, Weekly time spent on leading online activities in the U.S. 2022, Most popular weekly online activities for internet users in the United States as of January 2022, by time spent (in hours), Share of Facebook users in the United States as of March 2023, by age group and gender, Distribution of Instagram users in the United States as of March 2023, by age group, Twitter: usage reach in the United States 2021, by age group, Percentage of U.S. adults who use Twitter as of February 2021, by age group, TikTok audiences in the U.S. 2021, by age and gender, Distribution of TikTok audiences in the United States in 2021, by age and gender, Number of users of video games in the U.S. 2017-2027, Number of users of video games in the United States from 2017 to 2027 (in millions), U.S. video gaming audiences 2006-2022, by gender, Distribution of video gamers in the United States from 2006 to 2022, by gender, Distribution of video gamers in the United States in 2022, by age group, Distribution of video gamers U.S. 2022, by engagement, Distribution of video gamers in the United States in 2022, by engagement level, Consumer spending on video game content in the U.S. 2010-2022, Consumer spending on video game content in the United States from 2010 to 2022 (in billion U.S. dollars), Weekly gaming hours of adults in the U.S. 2022, Weekly time spent playing video games according to adults in the United States as of January 2022 (in hours), Preferred video game devices in the U.S. 2022, Leading video game devices according to gamers in the United States in 2022. How Many People Use Social Media in 2022? (65+ Statistics) - Backlinko According to StatCounter, the current mobile vs. desktop market share worldwide is weighted more towards mobile, with 55.89% of people accessing the internet on a feature or smartphone. Snapchat has approximately265 million daily active usersworldwide. YouTube and WhatsApp follow this with over 2 billion, then Messenger, WeChat, and Instagram, all having 1 billion or more users. The rise of social media began back in 1996 with the release of the networking site Bolt (now closed). /Length 47434 Social media usage in Canada - Statistics & Facts | Statista Please do not hesitate to contact me. Below, we have the top 20 social media growth rankings by country, representing the largest number of users, not percentage increase: The total number of people using social media grew by 9.2% between April 2019 and Jan 2020. Teens, Social Media and Technology 2022 | Pew Research Center (Source: Pew Research) The most popular platforms are YouTube . Social Media Statistics for 2023: 54 Stats You Need to Know #socialmedia #contentmarketing, Backlink Content: How to Build Links in 2023. 2023 Social Media Statistics for Digital Marketers - SupplyGem.com (+1) 202-857-8562 | Fax Im curious where you found those numbers from because I have been trying to find them out and couldnt Detailed analysis by the team at Kepios shows that there are 4.80 billion social media users around the world in April 2023, equating to 59.9 percent of the total global population.. Social media user numbers have continued to grow over the past 12 months too, with 150 million new users joining social media since this time last year.. That equates to annualised growth of 3.2 percent, at an . The average Facebook user will engage with12 ads on the siteeach month. Social media use can lead to low quality sleep and harm mental health. Are you interested in testing our business solutions? Pew Research Center regularly studies the changing information and media ecosystem in the United States. The most shocking is the rise of TikTok. The current percentage of people using social media is 56.8% of the worlds total population. Social Media, General Stats. Usage of the major social media platforms varies by factors such as age, gender and educational attainment. On average, Facebook users spend about 34 minutes per user session. ( Statista) 98.5% of Facebook users access the platform on mobile devices. (Statista 2020) The most popular social media networks are Facebook, YouTube, Instagram, and . Cord cutting has grown since 2015 | Pew Research Center Here are the biggest data points to keep in mind as you plan your social media marketing activities for the rest of the year. Millennials use social media to connect with their peers and with the world around them, and that's not slowing down. Consumer Price Index, Australia - Australian Bureau of Statistics As measured by engagement levels, its video, even though video only represents about 3% of all Facebook content. Are you interested in testing our business solutions? 20 Essential TikTok Statistics You Need to Know in 2023 In 2020, Facebook is the leading social network with people with 2.85 billion of 4.48 billion social media users worldwide. ; The TikTok app has been downloaded over 2Billion times on the App Store and Google Play. Around 78% are solely accessing platforms from their mobile phone, compared with only 1.32% visiting their social networks via only their desktop. The spectacular year-on-year adoption of new users on the platforms is, however, slowing down. It beat out long-time social media favourites Instagram, Facebook, and Snapchat in terms of downloads. Some 45% reported using social media, compared with 84% of those ages 18 to 29 and 81% of those 30 to 49. In February 2012, 81% of U.S. adults ages 18-29 said they use at least one social media site. In terms of technology adoption, its mind-blowing to see how quickly a social network can explode. Below we have the frequency of visits Americans have to these popular social media sites, all platforms other than Twitter get at least half of their users visiting the platform every single day. For most people, mobile messaging consists of two platforms: Facebook and WhatsApp. Its demographics skew slightly older with an age range from 30-49 making up the largest group of LinkedIn users. The average penetration rate globally is 49%. There is no . Your email address will not be published. The average social media user engages with an average of 6.6 various social media platforms. YouTube is a powerhouse for social media marketers and content creators. It conducts public opinion polling, demographic research, media content analysis and other empirical social science research. How Different Generations Use Social Media [2021 Stats - Sprout Social Release Date: May 24, 2021. (+1) 202-419-4300 | Main Our diverse cohort of Fellows comes from 13 partner institutions and together represent seven different disciplines. << Hispanics are of any race. Social media looms over American life. TikTok generated an estimated $4.6 billion revenue in 2021, a 142% increase year-on-year. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Social media: global penetration rate 2023, by region, Social network users in selected countries in 2022 and 2027, Number of global social network users 2017-2027, Average daily time spent on social media worldwide 2012-2022, Social media platforms used by marketers worldwide 2022, Number of internet and social media users worldwide as of January 2023 (in billions), Number of social media users worldwide from 2017 to 2027 (in billions), Global social network penetration 2018-2027, Social network penetration worldwide from 2018 to 2027, Social media revenue of selected companies 2021, Revenue of selected social media companies from 2014 to 2021 (in million U.S. dollars), Number of social network users in selected countries in 2022 and 2027 (in millions), Distribution of global social media users 2022, by region, Distribution of worldwide social media users in 2022, by region, Global social network penetration rate as of January 2023, by region, Number of worldwide social media users 2022, by region, Number of social network users worldwide in 2022, by region (in millions), Social media: active usage penetration in selected countries and territories 2023, Active social network penetration in selected countries and territories as of January 2023, Global social networks ranked by number of users 2023, Most popular social networks worldwide as of January 2023, ranked by number of monthly active users (in millions), Most downloaded social media apps worldwide 2022, Leading social media apps worldwide in 2022, by downloads (in millions), Most popular social networks worldwide 2021, by reach, Global active usage penetration of leading social networks as of February 2021, Leading iPhone social media apps worldwide 2022, by downloads, Leading iPhone social media apps in the Apple App Store worldwide in June 2022, by number of downloads (in millions), Leading iPhone social media apps worldwide 2022, by revenue, Leading iPhone social media apps in the Apple App Store worldwide in September 2022, by revenue (in million U.S. dollars), Leading Android communication apps worldwide 2022, by downloads, Leading communication apps in the Google Play Store worldwide in September 2022, by number of downloads (in millions), Leading Android communication apps worldwide 2022, by revenue, Leading communication apps in the Google Play Store worldwide in September 2022, by revenue (in U.S. dollars), Leading social media usage reasons worldwide 2022, Most popular reasons for internet users worldwide to use social media as of 3rd quarter 2022, Daily time spent on social networking by internet users worldwide from 2012 to 2022 (in minutes), Global users daily time on social media apps 2020-2021, by gender, Average daily time spent by users worldwide on social media apps from October 2020 to March 2021, by gender (in minutes), Global users daily time on social media apps 2020-2021, by age group, Average daily time spent by users worldwide on mobile social media apps from October 2020 to March 2021, by age group (in minutes), Media usage in an internet minute as of April 2022, Social media as a news source worldwide 2022, Share of adults who use social media as a source of news in selected countries worldwide as of February 2022, Number of Facebook users worldwide from 2017 to 2027 (in millions), Countries with the most Facebook users 2023, Leading countries based on Facebook audience size as of January 2023 (in millions), Countries with biggest Facebook reach 2023, Countries with the highest Facebook audience reach in January 2023, Facebook access penetration 2022, by device, Device usage of Facebook users worldwide as of January 2022, Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Number of monthly active Facebook users worldwide as of 4th quarter 2022 (in millions), Facebook: number of daily active users worldwide 2011-2022, Number of daily active Facebook users worldwide as of 4th quarter 2022 (in millions), Most popular Facebook fan pages as of January 2023, based on number of fans (in millions), Facebook user engagement of leading U.S. and UK publishers 2023, Leading publishers on Facebook from the United States and the United Kingdom (UK) as of January 2023, by total number of interactions (in millions), Facebook brand post engagement 2022, by vertical, Average engagement rate with brand posts on Facebook in 2022, by vertical, Countries with biggest Instagram reach 2023, Countries and territories with the highest Instagram audience reach as of January 2023, Number of monthly active Instagram users 2013-2021, Number of monthly active Instagram users from January 2013 to December 2021 (in millions), Instagram: distribution of global audiences 2023, by age group, Distribution of Instagram users worldwide as of January 2023, by age group, Instagram: distribution of global audiences 2023, by age and gender, Distribution of Instagram users worldwide as of January 2023, by age and gender, Instagram accounts with the most followers worldwide 2023, Instagram accounts with the most followers worldwide as of January 2023 (in millions), Instagram: favorite types of posts for global users 2022, Preferred types of content on Instagram according to users worldwide as of February 2022, Most popular posts on Instagram as of December 2022, by number of likes (in millions), TikTok: distribution of global audiences 2023 by gender, Distribution of TikTok users worldwide as of January 2023, by gender, TikTok: distribution of global audiences 2023, by age and gender, Distribution of TikTok users worldwide as of January 2023, by age and gender, Average weekly time spent on TikTok worldwide 2021, Average weekly time users spend on TikTok worldwide in 2021 (in hours), Number of TikTok monthly active users (MAU) via iOS worldwide from January 2019 to January 2022 (in millions), Number of daily active TikTok users via iOS worldwide from January 2019 to January 2022 (in millions), Number of monthly active TikTok users via Android worldwide from January 2019 to January 2022 (in millions), Number of daily active TikTok users via Android worldwide from January 2019 to January 2022 (in millions), TikTok first-time installs per quarter 2016-2021, Number of first-time TikTok installs from 2nd quarter 2016 to 4th quarter 2021 (in millions), Number of first-time TikTok installs from 2017 to 2021 (in millions), Most-followed creators on TikTok worldwide as of March 2023 (in millions), Digital Market Outlook: largest social media ad markets worldwide 2022, Leading markets worldwide in 2022, by social media advertising spending (in million U.S. dollars), Social network ad spending per user worldwide 2017-2025, Social network advertising spending per social network user worldwide from 2017 to 2025 (in U.S. dollars), Leading social media platforms used by marketers worldwide as of January 2022, Benefits of social media marketing worldwide 2022, Leading benefits of using social media for marketing purposes worldwide as of January 2022, Future use of social media among marketers worldwide 2022, by platform, Planned changes in use of selected social media for marketing purposes worldwide as of January 2022, Organic vs. paid social media used by B2C marketers worldwide 2021, Organic vs. paid social media used by B2C marketers worldwide as of November 2021, Social media types used by B2B marketers worldwide 2022, Types of social media used by B2B marketers worldwide as of November 2022, Social media platforms with highest ROI worldwide 2022, Social media platforms with the largest return on investment (ROI) according to marketers worldwide as of October 2022, Social media platforms with highest ROI for B2B marketers worldwide 2022, Social media platforms with the largest return on investment (ROI) according to B2B marketers worldwide as of October 2022, Most effective social media platforms for B2B marketers worldwide 2022, Most effective social media platforms for B2B content marketers worldwide as of July 2022, Facebook user data requests from federal agencies & governments H1 2022, by country, Number of user data requests issued to Facebook by federal agencies and governments during 1st half 2022, by country, U.S. Facebook data requests from government agencies 2013-2022, Number of user data requests issued to Facebook by federal and government agencies in the United States as of 1st half 2022, Twitter: user data requests from federal agencies and governments H2 2021, Global number of user data requests issued to Twitter from federal agencies and governments during 2nd half 2021, by country, Twitter: total number of data removal requests as of H1 2021, Number of data removal requests issued to Twitter from 1st half 2012 to 2nd half 2021, Twitter: data removal requests from countries and institutions H2 2021, Number of data removal requests issued to Twitter from June to December 2021, by country and institution, Snapchat: user data requests by U.S. federal authorities 2014-2021, Number of user data requests made to Snapchat from U.S. federal agencies and courts from 2nd half 2014 to 1st half 2021, TikTok: account removed 2020-2022, by reason, Number of TikTok accounts removed from the platform from 3rd quarter 2020 to 3rd quarter 2022, by reason.