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A "share" is the percentage watching a program among those households with televisions on at the time. MLB's three national TV partners -- MLB on FOX, ESPN Sunday Night Baseball and MLB on TBS -- all saw increased viewership this year. Modern technology, allowing pitchers to fine-tune their mechanics and spin rate, has made hitting a baseball harder than ever. The Onboarding Process That Makes New Hires Fall In Love With Your Company, Communication Styles: Definition, Importance & More, 10 Fun Ice Breaker Games Your Employees Will Enjoy, Asynchronous Discussion: Advantages & Disadvantages, What Is Remote Communication: The Ultimate Guide, The 8 virtual company holiday party ideas, Featured30 Online Business Ideas for Small Entrepreneurs, FeaturedIntrapreneurship: Comprehensive Guide, Instagram Money Scams To Watch Out For 2023. It shows that the team still has a dedicated fan base that is eager to watch their games, no matter the circumstances. For the sake of comparison, via Sporticos Anthony Crupi, ratings over several decades highlight the declining popularity. The remarkable 68% increase in local ratings for MLB games in Atlanta is a testament to the enduring popularity of the sport. Major League Soccer viewership is up, now it needs networks to - CNBC Accountability for Leaders, 8 Ways to Meet Your Goals with Time Management, Property Management Goals To Set In 2023 And Beyond, Human Resources Goals To Set In 2023 And Beyond, Accounting Goals To Set In 2023 And Beyond. But most important is that the World Series once again outperformed all the entertainment programming in primetime and surpassed every non-NFL program on television this season. When Major League Baseball announced its plans for a game to honor the classic baseball film Field of Dreams, everyone was excited. This statistic is a telling indication of the state of MLB viewership. If teams are limited to specific defensive positioning on the field and hitters are the only ones asked to change, the issue wont go away. MLB seeing record-high streaming viewership despite All-Star Game backlash Major League Baseball and its fans have raised alarms in recent years over a perceived decline in the popularity of baseball in the United States. In nearly every case, regional sports networks beat the likes of ESPN, TBS, and FOX during the regular season. Ohtani, Tats Jr, Vladimir Guerrero Jr. are the future of baseball and their roots across the globe, along with their ability to speak multiple languages, make them the perfect faces for MLB. Nov 15, 2022 The games of the 2022 World Series, in which the Houston Astros achieved a six-game series win over the Philadelphia Phillies, were watched by an average of 11.8 million. Pitchers already held a massive advantage, with hitters being the ones that had to react. The networks decision was likely made after evaluating its viewership. Are late start times to blame? 2000 -- No. While the 29 domestic regional sports networks saw a slight increase in TV households watching Major League Baseball at the All-Star break, compared to the last full season in 2019, the league is seeing a double-digit drop. Opening Night drew 1.5 million viewers across ESPN and ESPN2, which was up +4% from 2022. Much like weve seen with the NFL, which is seeing its ratings soar this year, MLB television ratings for the playoffs are strong. MLB will receive approximately $1.81 billion per season from Fox, TBS and ESPN. That game started at 8:30pm ET. The biggest U.S. soccer audience last week? It was the most-watched baseball game on ESPN since 1998, per Nielsen, and the network set a record for its most-streamed baseball game. The World Series will be the most-watched television content all year, minus the NFL. Game 3 in Philadelphia, when Bryce Harper's home run sparked the Phillies to a win in their first home game of the series, was also the most-watched telecast of the day on any network (11.16 million viewers) -- and was the best-rated MLB game in Philadelphia since the 2010 Phillies-Giants NLCS. All of MLB's TV partners reported strong numbers from opening weekend. When looking at the average television audience of the World Series vs. prime time entertainment programming such as comedies and dramas in live, plus same day viewership, World Series viewership has actually improved. From then until the 1980s, the overwhelming majority of households had just three channels on over-the-air television. Of course, it isnt. Baseball's Pitch Clock Has Transformed Game Lengthand Not Just in the 8 \n2004 -- No. Myths need more myth-busting. That's up from the average 1.07 million viewers who watched the 2020 game on Fox Sports last year, and up 38% from an average of 825,000 viewers for the 2019 game. Its not reaching young kids. World Series Television Ratings (1968 - 2022) | Baseball Almanac What Is SEO Positioning, And Why Should You Start Using It? Baseballs launch angle revolution has played a part in the sport changing, but the weight of its impact is receivng too much attention. MLBs record-low ratings for a World Series game were achieved in 2020, with Game 3 drawing 8.16 million viewers. The epic Super Bowl between the Patriots and Seahawks was also the highest rated in nearly 30 years, with 49.7% of households tuning into the big game. 32016 -- No. MLB lost $1 billion in revenue in 2020, a figure that would have been even worse if not for players taking reduced salaries, the postseason expanding and the league permitting some fans to attend the World Series. Average viewership had peaked at 17.9 million per game, ad revenue had also peaked at $3.8 billion dollars, and daily fantasy sports games from FanDuel and DraftKings were all the rage. 2 Beds. This statistic is a testament to the enduring popularity of the MLB World Series. Mulvihill said this year's World Series audience "totally met" FOX's expectations, with a similar matchup to last year's (Astros-Phillies in 2022, Astros-Braves in 2021) and a similarly competitive series (both six games). Through the first two weeks of the telecast, an average of 1.58 million viewers are tuning into the Sunday Night game. In the midst of all of the local television data, one thing that stands out is the continued regional interest by fans compared to national broadcasts. Losing $150 million per season is significant, but MLB could still come out ahead. In which demographic groups is MLB viewership the highest? He credited the 2022 schedule change to starting the World Series on a Friday night as helping drive a younger audience to the Series, especially because of strong out-of-home viewership -- people watching at bars, restaurants, hotels, workplaces, etc., which the Nielsen ratings now measure.\n\n\"We felt like by starting on a Friday night, we had a potential to take advantage of that audience that is out enjoying their Friday night and maybe watching some sports at the same time,\" Mulvihill said. Given MLB playoff ratings also dipped in 2020, both the league and network needed viewership to rebound in 2021. It is possible that 2021 will be the second-lowest viewed World Series since Nielsen started tracking it in 1968. Why? It beat every non-NFL show on TV (with a 32% margin over "60 Minutes," as Mulvihill noted in a thread on Twitter). This effect is called fragmentation in the media industry, and it's made it difficult for content providers to not only draw viewers in but retain them. In 2008, MLB local broadcasts averaged a 3.95 household rating, compared to a 2.83 rating in 2019. Martn Prez (1-0) L. Bailey Falter (0-1) S. Will Smith (1) League Encyclopedia. had to sell off to pass the muster of the feds when the company purchased nearly all of FOX. Major League Miscellaneous Encyclopedia. It was a slight bump from Game 2 and the most-watched World Series Game 4 since 2018 (Boston Red Sox-Los Angeles Dodgers, 13.56 million). FeaturedMeeting Opening Reflections To Enhance Business Productivity, Starbucks: Business Model, SWOT Analysis & Competitors, Biomedical Engineer Salary And Job Description, How To Have Structured Meetings Every Day. Starting with the advent of night games on broadcast television, Major League Baseball had games air at 8:30pm ET. That number was roughly 1.19 million throughout the 2020 season. After pulling in a smaller audience, compared to the 2019 World Series, MLB and FOX gained a sizable boost in the TV ratings for Game 4 and 5. "The line that I use a lot, and have used for a number of years, is: The World Series is television's longest-running hit primetime show," said FOX Sports' head of strategy and analytics, Mike Mulvihill. $3,800,000 Last Sold Price. The 2020 World Series Game 3s record-low viewership of 8.16 million viewers is a telling statistic when it comes to MLB viewership statistics. Just as alarming, per the Sports Business Journal, just 7% of MLBs viewers are under the age of 18 and the numbers werent much better among young adults. This has had an overarching effect on all television, minus one, the NFL. They can't buy the 1980 World Series. So lets dive right in. The last five World Series from 2016 2020, have all rated #1 vs. a full season of prime time entertainment programming. The Houston Astros ' six-game series win over the Philadelphia Phillies averaged 11.8 million US viewers on the Fox pay-TV network, which was down one per cent year-over-year (YoY) from last. 122007 -- No. It marked an improvement on the all-time low (10.3 million, 2.7 rating) for the final game in the 2020 World Series. MLB ratings: 2021 World Series television ratings improve, still long Overall, there has been a significant shedding of pay-TV subscribers. If not for the fans, who want to see more entertaining three-hour games, then for MLB ratings and revenue. Saturday nights Game 4 broadcast on FOXaveraged 10.51 million viewers and a 5.65 rating. With Spanish-language TV factored in, the weather-delayed 2019 game averaged 808,000 viewers total. There was also a big gain in the key 18-to-34-year-old demographic, with viewers up 9% in that category.\n\nMulvihill said this year's World Series audience \"totally met\" FOX's expectations, with a similar matchup to last year's (Astros-Phillies in 2022, Astros-Braves in 2021) and a similarly competitive series (both six games). 2022 MLB All-Star Game Drew Record-Low TV Viewership The state of baseball: The Grand Old Game needs fresh ideas Sometimes, start times are done to avoid conflicts with other sports programming (an example would be not going up against college football on Saturday). Television broadcasting rights and contracts play a significant role in MLB viewership, as they determine which networks carry the games and the quality of the broadcast. Theres little doubting that this article will need to resurface again next year. This statistic is a testament to the enduring popularity of the Blue Jays, even in the face of a shortened season. 82008 -- No. Before other sports exploded in popularity, MLB ratings for the All-Star Game averaged 22-plus million in the early 1990s. And it delivered 22 hours of primetime TV for the six-game series. That's sort of all that we need for it to be, and it delivers on that every year.\"\n\nThe 2022 World Series checked both of those boxes. Extreme defensive shifts and hitters focusing on power, which MLB contracts incentivize, arent the leagues biggest problem. Viewership for ESPNs exclusive coverage of the 2022 MLB Wild Card Series Presented by Hankook Tire was up 64 percent from 2020 the only other MLB Wild Card Series according to Nielsen. The postseason is expected to be expanded in the next collective bargaining agreement. It contains 0 bedroom and 1 bathroom. Babe Ruth vs. Josh Gibson: Who was a better hitter? This year, ESPN, ESPN2 and ABC combined to average 2.8 million viewers across nine games, up from 1.7 million viewers for 18 games in 2020. Here were some of the highlights for the 2022 World Series: Games 1 and 2 in Houston were the most-watched telecasts on any network on the days they aired that weekend, with Game 1 drawing 11.48 million viewers on FOX on Friday, Oct. 28 and Game 2 drawing 10.79 million viewers on FOX on Saturday, Oct. 29. 32010 -- No. Factors such as changes in viewing habits, popularity of other sports, and regional differences have contributed to this trend. This statistic is an important piece of evidence when discussing MLB viewership statistics, as it shows that the sport is still able to draw in a large audience. A 2021 World Series matchup between the Atlanta Braves and Houston Astros was never going to be ideal for MLB ratings. There are several driving forces behind this, a majority of which fall on the shoulders of Manfred and league officials. 8,902 Sq. MLB ratings are surviving the historic decline in run production for now, but the stats this season hint that might not last for long. Actually, several problems. Bally Sports intends to go direct-to-consumers in 2022, which MLB supports. In an effort to maximize MLB ratings, it could broadcast one game on Fox for the networks Saturday broadcast and then play a second game on ESPNs Sunday Night Baseball. 122009 -- No. The AT&T SportsNet family is flat compared to 2020 while running -3% against 2019. What factors contribute to the popularity of MLB games among viewers? At a time when ESPN has pulled back on some of its MLB broadcasts, the success of the derby is significant. Click the logo and sign up for access to the ESPN Images Library. Opinions expressed by Forbes Contributors are their own. That only comes if MLB eliminates what has become the equivalent of pitchers on steroids. It marked a notable increase over the previous agreement, expiring after the 2021 season, which paid MLB $4.2 billion across eight years for 52 regular-season games, the MLB All-Star Game, two Division Series, one League Championship Series and the World Series. MLB local ratings in Houston increased by 74% in 2020. The league could host multiple games at the stadium, featuring some of the most popular teams. This could be indicative of a trend in viewership, and could be a sign of a potential decline in the future. By comparison, the NBC Sports RSNs is up +14% compared to last year and +30% in relation to 2019. 1 (Braves vs. Astros)2022 -- No. The fact that the American League Championship Series (ALCS) averaged approximately 2.7 million viewers in 2020 is a testament to the enduring popularity of Major League Baseball. Even for a game that didnt exactly live up to the hype, the numbers were stellar for ESPN. It is a sign that MLB is expanding its reach and gaining more fans from around the world. Declining interest in baseball doesnt fall on the players shoulders, its because MLB and commissioner Rob Manfred have made done nothing to attract more fans, especially a young audience. MLBs most-watched regular-season game in 2019 was the London Series, with 2.943 million viewers on FOX. The 74% increase in MLB local ratings in Houston is a testament to the power of baseball in the city. Need Photos? With an audience constrained to the limited options, its not surprising to see viewership dwarf current numbers. 2023 MLB viewership is up; are new rules working for fans? View detailed information and reviews for 20823 Beach Blvd in Huntington Beach, CA and get driving directions with road conditions and live traffic updates along the way. 3 \n2014 -- No. And without the White Sox dramatic increase, decline for the league compared to 2019 would assuredly be lower still. Tap here for the hottest headlines breaking right now, currently being tested in the Atlantic League. The World Series continues to be a standout in primetime television. 8 Tips For Running A Successful Leadership Meeting, Agile Meetings: The Definitive Guide To Effective Meetings, The Ultimate Guide For Recurring Meetings (2023), How To Reduce Work Meetings: Tips For Fewer Meetings, Too Many Meetings: How To Be More Efficient As A Team, FeaturedAI Replacing Jobs Statistics (2023). This statistic is a testament to the Los Angeles Dodgers immense popularity, demonstrating that they are the most watched MLB team in 2019. Looking at 2021 compared to the shortened season last year, 12 of 29 see drops in TV households with the biggest drop being the As who are +24% compared to 2019, but down -13% when measured against 2020. What Is The Hybrid Work Model & Why Do Employees Want It? Running the Break: How does MLB address its declining popularity? The The average age of MLB fans is telling. By comparison, "The Equalizer" on CBS -- the top-rated primetime entertainment TV show -- was averaging 7.07 million viewers per episode for the 2022 fall season at the time the World Series ended. The 2022 Fall Classic between the Astros and Phillies would rank as the No. Heading into Game 6, MLB and FOX will easily pass the final numbers from last years World Series. 8 \n2011 -- No. This statistic highlights the fact that MLB games are becoming increasingly popular, even outside of the United States. There are complexities around the data that dont allow easy comparisons across eras. It shows that despite the challenges of the 2020 season, viewers were still eager to tune in and watch the action. 1 primetime entertainment program was in 2001, when the D-backs defeated the Yankees in one of the most memorable World Series of all time. So, it may take some time for viewership to rebound to pre-pandemic levels as we saw in 2019. Its a myth to say that the networks are unhappy with the World Series as content. The game topped the Eagles-Texans Thursday Night Football game streaming on Amazon Prime Video that same night -- a matchup between the same cities playing in the World Series -- which had 7.86 million viewers. In the end, the viewership trend for 18-34 was better than it was across the entire population.\"\n\nBut most important is that the World Series once again outperformed all the entertainment programming in primetime and surpassed every non-NFL program on television this season.\n\n\"The business has obviously changed a lot over the decades; baseball consumption has changed with it.