These little collections tell the story of a person, their taste and sense of humor, but more importantly, what kind of fantasy they are creating.. For the familyfull-time residents, weekenders and summer folk alikeNapa Valley has evolved into a, Jimmy Choos Beach Capsule Presents Bold Summer Essentials, California Classic: The First Truly California Sports Car, Daniel Arsham, The Artist Breaking the Mold. Wishes are delivered via cleverly devised themed packaging--a quarterback experience with Joe Montana ($43,000) will arrive in a box with a note resting on a piece of turf. Something special that you can build anticipation for. Alexis's ethnicity is unknown, whose political affiliation is currently a registered American Independent . Since her family moved to Northern California in 1985, Alexis has shuffled between her city home in San Francisco and her idyllic vineyard spread in the Valley. We are bound to one another by the kind of esprit de corps that comes with the pursuit of magicmagic in the vineyards, on the table, at the drawing board. Home Design Inside the Home of San Franciscos Most High-Profile Couple, For tech entrepreneur Trevor Traina and his wife Alexis Swanson Traina, a historic Napa Valley home is an ideal respite from city life. Children duly arrived; the couple moved in two weeks before their second child, Delphina, was born (her elder brother, Johnny, is now two). That afternoon, he canceled his Virgin America flight home in favor of hitching a ride on a friend's private jet. Alexis Traina, "Gucci aviators are always sexy, mysterious, and full of fun. Larry Lovett, Nicole Hanley, Alexis Swanson and Trevor Traina attend Venetian Heritage MAN RAY Photo Exhibition at VBH on May 4, 2006 in New York. "We didn't want to fix everything; we wanted to maintain the patina while adding vitality." It is an impressive roster. Creative director for her family-owned Swanson Vineyards, Alexis Swanson Traina is quite familiar with all things Napa. Wedding Registry Search and Website Finder - TheKnot But as luck would have it she was deep into pregnancy with her second child, and a grueling four-week shoot for the book was out of the question. This is a BETA experience. He is a general assignment reporter with a focus on writing feature-length obituaries. Our food guy is a well-known food critic." Raise a glass to the artists, rebels, and dreamers who call this storied California paradise home. It is a perfect gift for this holiday season. I knew the house prior to the fire, and I was so crazy for it, says Alexis, who moved from Florida with her family to the region in the mid-1980s. Wine: Alexis Swanson Traina and Target launch Modern House I will not be revealing where we hid beers as teenagers, though!, The Trainas spend their days between their house and Trevor and Todds late father John Trainas property across the street (which is now shared among Johns children with Danielle Steel: Samantha, Victoria, Vanessa, Max and Zara) and Alexis parents place at the intersection of Oakville Cross. Swanson Traina, the creative director of Swanson Vineyards, a sprawling estate known for . A writer and filmmaker (Golden Globe for, By Alexis Traina. By the time the company was sold, a few years ago, I was its longest-serving employee. It took a leap of faith to get the family house before the family." " Alexis Traina, "My summer bags are always bursting with Veronica Beard dresses, bathing suits and jean jackets. In San Francisco, its unapologetic old-world glamour; in Oakville, its the perfect combo of chintz and prints, totally comfortable without ever sacrificing style.. "I started hanging out in the computer lab and never once visited career services. Ultimately, as she discovered, "the art lives with us, rather than us with it.". He commissioned Venice-based textile maven Sabina Fay Braxton to create a stamped crimson velvet and, in the tradition of grand eighteenth- and nineteenth-century establishments, "bathed the whole thing in itwalls, curtains, sofas, the works." His own parents bought the land around 1969 from the Rainier Brewing Company. Theres so much growth in being able to explore new creative endeavors, and thats what I think is so fascinating about life, says Alexis Traina. "So many memories are connected to being outdoors," Roman says. Alexis K Traina, 52 - San Francisco, CA - Reputation & Contact Details You are also agreeing to our Terms of Service and Privacy Policy. All of our good times were up here, Trevor, son of the late shipping mogul John Traina and the philanthropist Dede Wilsey, says of the six-acre property. RSVP OUI to our newsletter and get all the latest scoop on beauty and wellness trends, tips and features. by Alexis Swanson Traina (Author) 68 ratings See all formats and editions Kindle $2.99 Read with Our Free App Paperback $26.94 Other new and used from $4.25 Napa Valley is a wonderland boasting beautiful weather, exquisite vistas, bespoke hotels, Michelin-rated restaurants, and world-class wineries. We have a number of family portraits, of my grandparents and my mother, and pieces of furniture I grew up with in various houses, he says. Below the house is something almost as dramatic: a 3,000-square-foot basement blasted out of solid granite to display the photography collection away from sunlight. What's Your Fancy? Alexis Traina Shares Her Summer Essentials. Traina, 50, is the son of Dede Wilsey, longtime president of the board of trustees of the Fine Arts Museum of San Francisco. My mother-in-law, here with my daughter Delphina, is known for philanthropy, her collectors eye, and, in Napa Valley, her vineyards in Rutherford surrounded by gardens and a miniature train station. "It just glows.". The home today is spacious enough that Trevor and Todd and their families are able to share it as a weekend retreat from their primary residences in Pacific Heights. Instead of counting his inheritance or riding the express lane to Wall Street like so many of his peers, Traina transformed his silver spoon into a full platinum table setting through a series of Internet startups. They were seduced by a light-flooded Edwardian mansean appropriate setting for Alexis, whose cameo looks seem fashioned for a John Singer Sargent canvas. Its the idea of multigenerational families, farmers, winemakers, artists and chefs all coming together, bound by a love of creativity and the pursuit of magic, Alexis says. Napa through the eyes of a 'curious eccentric' - Napa Valley Register In. With cheeky wine labels like Help Is Here, Expensive and Mazel Tov, Modern House Wines epitomizes Alexis oenophile ambition to take away the stuffiness and formality around wine culture. Photo: Photographed by Drew Alter. Its a space that was designed for good times; Trevor and Alexis, who met via a family dinner thrown by their parents at the nearby Bistro don Giovanni, were married in the backyard, where they entertain frequently. The silver-haired free spirit is known for amassing one of the most legendary prop closets in the valley, filled with trinkets and tchotchkes to. I started by collecting American art in my twenties. Trevor Traina becomes ambassador in Vienna ceremony - SFGATE , $25) released in September, takes readers on a whimsical armchair tour of the valley through the eyes of some of its most notable denizens (filmmaker Roman Coppola, wine proprietress Ann Colgin, artist Ira Yeager and the like) with scrapbook-style itineraries, entertaining tips and a glimpse inside Alexis magical life at the end of a private road off Highway 29. Inside the Home of San Francisco's Most High-Profile Couple For tech entrepreneur Trevor Traina and his wife Alexis Swanson Traina, a historic Napa Valley home is an ideal respite from city life Written by David Nash Photographed by Douglas Friedman View the gallery Alexis Traina's favorite Bay Area places - sfgate.com Tokalon, as the house is named, was Trevor and his brother Todds childhood home, and, long before that, the original residence of one of Napas founding pioneers, H.W. Years later, he saw the image for sale at an auction and purchased it. Alexis inherited her fanciful joie de vivre from her Cuban mother, Elizabeth Swanson, who is fondly referred to as the madam of ceremonies and the Wizardress of Oz.. WHILE ON THE TOPIC OF decorating with chinoiserie wall panels, came across the wonderful Victorian-style summer home of tech entrepreneur Trevor Traina and his wife, Swanson Vineyards creative director Alexis Swanson Traina, an hour outside of San Francisco.Located in Oakville, in the Napa Valley, the home was built in the 1860s by H.W. Alexis Traina, "Im a gold hoop kind of girl, and I'm pretty obsessed with Jennifer Fishers hoops in all different sizes. One hundred percent! she says. The crimson velvet is dusted with gold; "at night, by candlelight, it's really potent," says Alexis. site IfOnly, and their two children, Johnny and Delphina, lead in the valley. "Trevor has vision that I don't," says Alexis. Their life at the time was a whirlwind, as Trevor recalls. Like Napa, Alexis latest travel and lifestyle guide is enchanting, full of hidden treasures and favorite spots not to be missed! It looked like a beautiful time was had by all. In a Thursday morning ceremony at the historic Hofburg imperial palace in Vienna, San Francisco tech entrepreneur and socialite Trevor D. Traina was officially installed as the U.S. ambassador to. It's the end of a long day that some would find exhilarating, others exhausting and Traina simply typical. Fantasy environments are certainly a leitmotif in the couple's life together; Trevor proposed in the handbag rotunda of Bergdorf Goodman. Many of the guests stayed at the super-luxe Hotel Sacher Vienna, the birthplace of the famed chocolate and apricot cake, the sachertorte. How many times has Trevor Traina been married? The landscape architect Madison Cox, who created the elegant treillage-framed white gardens, suggested that the front doors be painted lacquer red, an antic touch that hints at the drama inside. "T. Anthony has always made travel stylish and special. "During the days, we'd work on little painted-rabbit tables and pack everything away when the kids had to go to bed," Traina says. Just down the block are Oracle's Larry Ellison, Yelp CEO Jeremy Stoppelman, Zynga's Mark Pincus and Apple's design genius, Jony Ive. Alexis Swanson Traina, Contributor. On October 10, she emailed us an .css-gegin5{-webkit-text-decoration:underline;text-decoration:underline;text-decoration-thickness:0.0625rem;text-decoration-color:inherit;text-underline-offset:0.25rem;color:#9a0500;-webkit-transition:all 0.3s ease-in-out;transition:all 0.3s ease-in-out;}.css-gegin5:hover{color:#595959;text-decoration-color:border-link-body-hover;}update after evacuating from Yountville, and this week, she sent us news that she and a number of local winemakers, chefs, and other concerned citizens (including many profiled in this story) have partnered with Tipping Point to form Napa & Sonoma Relief, a fund that will provide support to those most impacted by the fires. The scion of one of San Francisco's grandest families, Trevor Traina was born into a family that arrived here during the Gold Rush. Consider, for example, some of her favorite pairings: Oreos and merlot, cake and Sancerre, barbecue chips and ros, chocolate bonbons and a bottle of Modern House Wines, a project that she started at Swanson in 2000 with the help of Andy Spade (another contributor to the book and one of her favorite partners in crime). Hair and makeup by Sherrie Long (Molly Chappellet and Thomas Keller) and Bianca Rubi (all others). .css-188hsmf{-webkit-text-decoration:none;text-decoration:none;text-decoration-thickness:0.0625rem;text-decoration-color:inherit;text-underline-offset:0.25rem;color:#fff;-webkit-transition:all 0.3s ease-in-out;transition:all 0.3s ease-in-out;display:inline-block;background-color:#9a0500;font-family:Termina,Termina-bold-fallback,Helvetica,Arial,sans-serif;font-size:0.75rem;line-height:1;font-weight:bold;letter-spacing:0.02rem;padding:0.6rem 0.7rem;text-transform:uppercase;width:auto;}.css-188hsmf:hover{color:#fff;text-decoration-color:border-link-body-hover;background-color:#030929;}.css-188hsmf:focus-visible{outline-color:body-cta-btn-link-focus;}Subscribe Now, .css-1fgik18{color:#323232;display:block;font-family:NewParis,NewParis-fallback,Georgia,Times,serif;font-weight:normal;margin-bottom:0.3125rem;margin-top:0;-webkit-text-decoration:none;text-decoration:none;-webkit-font-smoothing:auto;}@media (any-hover: hover){.css-1fgik18:hover{color:link-hover;}}@media(max-width: 48rem){.css-1fgik18{font-size:1.0625rem;line-height:1.2;}}@media(min-width: 40.625rem){.css-1fgik18{font-size:1.0625rem;line-height:1.2;}}@media(min-width: 64rem){.css-1fgik18{font-size:1.3125rem;line-height:1.2;}}The Best Luxury Luggage for Traveling in Style, The Best Room at Tuscany's Augustus Hotel, A New Bemelmans Gallery Is Opening at Ocean House, 29 Getaway Spas for Every Type of Retreat, The Perfect Honeymoon Isn't All Over InstagramYet, The Best Carry-On Backpacks for Every Traveler, The Best Rolling Luggage for Your Travels, Inside the 60th Anniversary of the Ocean Club. Today, it is all chintz and chinoiserie, bright colours and white wicker, lovely lattice walls and chic perfection . I thought that if we could give people that information online, we could control what to buy and we could influence where to buy. We keep the valleys mechanics quite busy, Trevor admits. The drive from San Francisco to the Napa Valley takes only a little more than an hour, but for tech entrepreneur and IfOnly CEO Trevor Traina and his wife, Swanson Vineyards creative director Alexis Swanson Traina, the two places feel as far away from each other as possible. The ceremony took a half-hour, according to Daniel S. Mattern, public affairs official with the American embassy. It was as if true refinement had sprung to life. Alexis Traina, "Who isnt a sucker for a chic camo canvas bag for summer? Trevor Traina Celebrates 50th Birthday In Vienna - Haute Living Historically, its mind-blowing, she says. "My name was still scribbled in pencil on the back," he says with a smile. His 1905 Georgian town house defines that nexus. Trevor wanted his entrance gallery, for instance, to suggest "the idea of a grand entrance in a Venetian palazzo leading up to the piano nobile." It also helped that Getty "runs a true atelier, filled with acres of ancient textiles, books, and furniture from every corner of the Earth." Raising $3 million from angel investors, including his neighbors Mark Pincus and Jeremy Stoppelman, plus Yahoo CEO Marissa Mayer, Salesforce CEO Marc Benioff and Russian billionaire Yuri Milner, Traina launched IfOnly (ifonly.com) late last year. I tried my hand in the vineyards and the cellar but found my niche in marketing. Click through for a glimpse. Crabb, a Napa Valley pioneer who founded the To Kalon winery. My sisters and I each found our creative passions early in life. Each property offers a different backdrop that suits the personality of its owner. Traina is married to Alexis Swanson Traina and has two children. "It really was a living fairy talecomplete with Prince Charming," says Fargo, who had gilded the store's skeleton key and placed a heart with the couple's initials in one of the windows. HiNote provides a reimagined alternative to digital communication, offering a vast collection of personalized templates that can be used to send messages. "It's a handsome, dignified house," he says modestly. Her high-society family pioneered the frozen. ", The couple love to entertainTrevor sits on the boards of seven nonprofits, and one of Alexis's projects at the winery is "to partner with companies that celebrate pleasures complementary to wine drinkingincluding Chicago's Vosges Haut-Chocolat, domestic caviar from Tennessee, and iced coffee from New Orleans." After Swanson Vineyards was sold in 2016, Traina continued to pursue her connection to the winery world, publishing her lifestyle guide From Napa With Love, which features coveted insight into. Alexis Traina, "Gigi Burris makes insane hats all year round, but Im particularly fond of this straw stetson with an extra broad rim." It was here that Trevor Traina and Alexis Swanson, gilded children of the city (he a dashing Internet entrepreneur, she a dynamic beauty who works with her family's self-titled Napa winery), set about house-hunting. 2023 Cond Nast. In a sister manse, Ann and Gordon Getty have assembled one of the world's most bewitching treasure houses, and the Trainas' elegant nonagenarian friends Adolphus and Emmy Andrews live nearby in a style that is frankly Whartonian. For tech entrepreneur Trevor Traina and his wife Alexis Swanson Traina, a historic Napa Valley home is an ideal respite from city life Written by David Nash Read the Full Story ≫ Photographed by Douglas Friedman. In the end, it enriched our friendship deeply. Trevor Traina has not been divorced. "We worked with a brilliant, motley crew of talent," says Alexis. 22 Black-Tie Wedding Guest . Trevors dads house is a 19th-century homestead with an old-fashioned water tower and a collection of carriages and gypsy wagons., For the familyfull-time residents, weekenders and summer folk alikeNapa Valley has evolved into a place that is about much more than wine, though there happens to be a glass at most meals. C Social Front About Town Alexis Swanson Traina First Name. By Alexis Traina. She is a grandmother on the loose, with good taste. Trevor Traina and Alexis Swanson Traina Napa Valley Home Photos - DuJour The airy dining room overlooking the garden is balanced by two custom-made banquettes, Venetian grotto furniture and a proud pair of peacocks. Photographed & Styled By Claiborne Swanson Frank Published: Oct 26, 2017 Alexis Traina's ode to Napa Valley, which appears in the November issue of Town & Country,. In fact, we planned a big outdoor christening, but it rainedand it never rains in Napa. The quick-thinking couple cleared out all the furniture in the seldom-used formal parlor to allow about 60 guests to gather inside for the ceremony. Nena Woolworth, Alexis Swanson Traina and photographer Claiborne Swanson Frank attend the Veronica Beard Spring 2015 dinner at Petit Ermitage on March 10, 2015 in Hollywood, California. We love living as much as we can outdoors, Alexis says. This is a family home; its very comfortable and familiar., The decor is an assemblage of styles, though most are heirlooms and antiques set in place by Trevors mother. Johnny sits atop "Herby," a . Photographed & Styled By Claiborne Swanson Frank, The Best Luxury Luggage for Traveling in Style, From Town & Country for Bermuda Tourism Authority, Your Privacy Choices: Opt Out of Sale/Targeted Ads. "Most of the luminaries are doing this for charity, so most, if not all, of their part is usually donated," Traina explains. They come in a dozen or so colors and are perfect for summer.- Alexis Traina, "This white enamel David Webb ring is my summer go-to statement piece of jewelry. "This was the idea behind the house: Let's fill it with children! Soon I too succumbed to the valleys charms and convinced my dad that he needed to hire me. Travel essential number one." The holidays are defined by so many charming rituals and ceremonies that become a part of the fabric of our senses, memories and associations an endless stream of magical moments sprinkled over five weeks. Weekends in Oakville are generally spent sans guests and are passed mostly outsideby the pool or on the tennis courtsin the company of the Trainas two children, Johnny and Delphina, and their Jack Russell terrier, Honey. Traina has his own Napa vineyard, "but if you want to be friends with your wife," he explains, "you drink her wine. "She married a man with 300 photographs!" Hamish Bowles is entranced. Alexis Trainas ode to Napa Valley, which appears in the November issue of Town & Country, went to the printers before the devastating fires broke out in California earlier this month. Alexis Swanson Traina Creative Director, Swanson Vineyards My name is Alexis Swanson Traina, I am a wife, mother of 2 young children, blogger, and also Creative Director at Swanson Vineyards, where I have worked with my dad since graduating from college. To receive the latest beauty news, subscribe to our newsletter. The company offers one-of-a-kind items and experiences, from a $35 guitar pick signed by Chris Cornell (formerly of Soundgarden) to a $45,000 private training session with Hall of Fame wide receiver Jerry Rice--"luminaries," as Traina calls IfOnly's talent. After Swanson Vineyards was sold in 2016, Traina continued to pursue her connection to the winery world, publishing her lifestyle guide From Napa With Love, which features coveted insight into the region's highlights, along with entertaining tips, recipes, and itineraries from Napa notables. Allison Speer, whose PR firm has been instrumental in bridging the fashion and technology worlds in San Francisco, wore Dolce & Gabbana, while Alexis Traina was in Zimmermann, Mary Beth Shimmon. A renowned artist, entertainer, and major league raconteur, Ira Yaeger also happens to be my mothers best friend. ". Alexis Swanson Traina, the San Francisco-based author and renowned authority on wine, style, and entertaining, celebrates the launch of her new book, From Napa With Love. They are the quietest places on the property. Theres a 57 Alfa Romeo Giulietta Spider under a row of royal palms, a 67 Volkswagen Beetle next to a hedge of purple hydrangeas, a cherry-red Fiat Jolly (a wedding gift from her late father-in-law) in the garage, and a spacious nine-seater VW bus, for when she really needs to spread out. There's also a philanthropic component to the business. He is a 1990 graduate of Princeton University with an MBA from UC Berkeleys Haas School of Business. confetti, party hats, miniature American flags and a collection of tap-dancing shoes for after-dinner amusement. Situated in the heart of To Kalon Vineyard (which supplies grapes to Opus One, Schrader and Paul Hobbs), the area is considered sacred ground in the wine world. / AFP PHOTO / APA / HANS PUNZ / Austria OUTHANS PUNZ/AFP/Getty Images, Dubs fans picking apart video of possible Poole-Draymond incident, Bay Area preschool teacher suspected of dumping body along road, Bay Area mom influencer found guilty of lying about kidnapping, Destructive landslide closes historic California institution, More rain, 'unseasonably chilly' temperatures coming to Bay Area, 'Horrible': Oakland rapper dumps on Chase Center Warriors fans, 49ers out in full force at Warriors-Kings Game 7, Sold-out Berkeley crowd gets rowdy at country star's concert, Horoscope for Monday, 5/01/23 by Christopher Renstrom, Shock, fear as 2 killings in 3 days rock quiet Davis, Steph Curry killed off the Kings with a smile, On an island of resorts, this Hawaii hotel is the budget option, Des Linden unveils new book, shares race day must-haves, 11 gadgets to boost your WFH productivity, Why every Californian needs an air quality monitor, Your Privacy Choices (Opt Out of Sale/Targeted Ads). This fall, Claiborne and I shared an amazing story,inspired by my book for Town & CountrysNovemberissue, where she shot all the portraits and that was super special for us both. Alexis Traina and Elena McAllister . Lorenza rose is produced by Michele Ouellet, a Napa Valley native and fashion model, and her mother Melinda Kearney. Theyre not necessarily light weight or modern but they say: Ive arrived, and Im ready for some serious fun. Needless to say, we were immediately smitten. Here, the eighteenth-century Portuguese chairs and seventeenth-century Chinese shrine set on a dramatic black-and-white marble checkerboard floor are brought vividly into the twenty-first century with the bold vertical stripes of Keith Tyson's monumental History Painting (Baden-Baden, 1942). "My father collected Faberg jewelry and vintage cars. So if you want to, say, play a round of golf in Big Sur with Greg Norman or have Alice Waters oversee the catering for your private dinner party, it can be arranged. Month. Over the weekend, Traina celebrated his 50th birthday with a series of lavish parties attended by San Franciscos high society.