which of the following is true of consumer magazines?

C. They are similar to national magazines and carry national and regional ads in four-color reproduction quality. D. business publication. Which of the following is considered a major criticism of the DAGMAR approach? A. the ability to offer specialized services such as selective binding, ink-jet imaging, and split runs. Which of the following is considered an internal factor that may influence the determination of media strategy? Newspapers and magazines are often referred to as high-involvement media because: they require consumers to expend some effort to process the information they provide. D. The portfolio inch E. They are not suitable for reaching a specific target market. Lead time a. D. Lower costs _____ offer advertisers an opportunity to buy space in a group of publications as a package deal. C. they provide entertainment along with news and information to magazine readers. Which of the following is a characteristic of newspapers? BUAD471 Chapter 12 Bambach Flashcards | Quizlet B. the greater audience selectivity of specialized publications. They are published for a specific business or industry. b. geographic selectivity Consumers are generally receptive to advertising in magazines because: accounting. B. The test can be used as part of the process of measuring effectiveness of each ad. and more. Question 5 Answer saved Marked out of 1.00 Clear my choice Which of the following is not true? E. hinder the evaluation of the overall benefits of an advertising media. Irrespective of the size and nature of the ad, the newspaper does not change the rate. This scenario depicts the use of _____. A. is relatively less expensive than ink-jet imaging. Sales results offer little guidance or direction to those responsible for planning and developing the advertising program, Determining a target market's present level of awareness and knowledge of, and liking for, a product often requires _____ measures, _____ is an approach to integrated marketing communications planning that involves determining what tasks need to be done and which marketing communications planning functions should be used to accomplish them. Selective binding This information is part of: According to the creative process outlined by Graham Wallas, which of the following stages deals with gathering background information needed to solve the problem through research and study? C. Tangential readership National advertisers tend to avoid weekly newspapers because of: : Newspapers and magazines are often referred to as ________ media: Which of the following statements is true of newspaper advertising? Raiment is using _____ to attract readers' attention. Which of the following statements best describes the relationship between marketing and communications objectives? E. general-interest business magazines. In this scenario, Finn's Hallmark News is a: A. D. their ability to provide or create a psychographic segregation. C. magazine supplements _____ is a category of advertising that is found throughout a newspaper and generally uses illustrations, headlines, white space, and other visual devices in addition to the copy text. B. enhanced advertising pages. They typically originate in small towns or suburbs. Gatefolds, bleed pages, inserts, and creative space buys are ways of increasing: They are suited to marketers interested in reaching general consumers of services. One important purpose of setting specific advertising goals and objectives is to: provide a benchmark against which performance can be measured. : B. classifieds A. special-interest consumer magazines. E. higher pass-along readership. D. Permanence B. column inch. Chapter 12 Evaluation of Print Media Multiple Choice Questions D. It is generally considered unsuitable for inexpensive consumer products. The second cover of MagAuto opens up into a third page, which gives it an extra-large spread. Rolex Watches runs a series of product ads in a popular magazine. Newspapers targeted at various religious groups compose a large class of: She did not pay for the magazine and left it at the reception where it was initially placed. B. bleed pages This ad is an example of a(n): D. cost per thousand system. B. guaranteed readership. Which of the following is true of consumer markets? Under the DAGMAR model, a _____ can be performed by, and attributed to, advertising rather than to a combination of marketing factors. B. alter the appearance and feel of a magazine and a reader's relationship to it. They do not suffer from clutter as most national newspapers have dedicated advertising sections. This type of advertising is known as _____ advertising. Which of the following is a primary advantage of magazines? A. It uses column widths 2-1/16 inches wide. They are similar to national magazines and carry national and regional ads in four-color reproduction quality. Health Magazines are also very popular in the magazine world. . This scenario depicts the use of _____. C. agate line. c) Make a boxplot for these data. D. national newspapers. They offer several valuable specialized services to advertisers. C. diminishes the value of pass-along readership. Target market This scenario is an illustration of a: B. special-audience newspaper. Low clutter level B. they furnish accurate information about the number of magazines in circulation that are actually read. They offer better reproductive quality than magazines. E. They typically offer limited selectivity. D. farming is considered as a community service occupation. false. D. Bleed pages are always less expensive than color pages with margins because less fine-tuning is required with bleed pages. The magazine has a wide followership and is considered to be one of the most sought after teen weekly magazines. C. pass-along readership. Which of the following is true of newspapers as an advertising medium? Which of the following is a characteristic of magazine-based advertising? ), When you have an exclusive contract with a real estate agent, you can, a. still work with other agents, as long as you disclose that you are doing it. National advertisers tend to avoid weekly newspapers because of: their duplicate circulation with daily newspapers. D. run of paper Poor reproduction quality E. Digital jetting, Which of the following technological processes makes it possible to personalize an advertising message? E. Desk top publishing, Which of the following is a disadvantage associated with advertising in magazines? B. e. Automakers, Zest & Taste Corp. came up with a new ad for the food products that it wants to advertise in a renowned national food magazine. The NsDaily, a newspaper, charges $50 per square inch of its advertisement space. E. special-audience newspapers. Which of the following is true of consumer magazines? D. Cultural D. agate A. E. larger reach. E. They generally cost lower than newspaper ads. \quad\text{of common stock. d. a gatefold Marginal rate of substitution at a point of the indiffe, 10 Hamburgers (per week) B 6 4 2 0 2 4 6 8 10 12 Magazines (per wook) In the above figure, which of the following statements is TRUE? None of the above 12-22 fChapter 12 - Evaluation of Print Media 80. E. Costs. Which of the following is true of split runs? b. E. SAU rate, Basic rates quoted by a newspaper that call for an ad to be placed on any page or in any position desired by the paper are known as _____ rates. b. A. Creative inflexibility Which of the following advertising media has potential advantages of selectivity, reproduction quality, creative flexibility, and prestige? \end{array} Solved 10 Hamburgers (per week) B 6 4 2 0 2 4 6 8 10 12 - Chegg Low lead time Pluto Inc. prepares two magazine ads with slight regional variations. B. Advertisers of a fast-food restaurant want to achieve geographic selectivity in their magazine media schedule. B. their high absolute cost. When Life and Look magazines were canceled in the early 1970s, their failure was the result of all of the following reasons except: 1. D. result in horizontal promotional conflict among advertisers. C. die-cut. Which of the following is true of magazine advertising in relation to the problem of clutter? D. Advertisers are required to use large space buys or color to counteract clutter. With reference to the types of readership, which of the following does this scenario illustrate? Magazines that are published for special-interest groups are targeting: Which of the following statements about newspapers as an advertising media vehicle is true? D. planners want to be able to predict the degree of clutter and how it will affect their advertising. C. Gatefolding They are avoided by most national advertisers because they generate high clutter. A. In an issue of Homespun Comrade, Raiment purchases the bottom quarter ad space on three successive pages to advertise the winter clearance sale on different models of sewing machines at Raiment authorized dealers. A. gatefold. Which of the following is true of magazine advertising? It offers a fingerprint recognition program to its users. Which of the following is true of consumer magazines? A. Which of the following is considered to be an advantage of newspapers as an advertising medium? It is primarily used by supermarkets and departmental stores. C. demographic selectivity. They are generally purchased for both entertainment value and information. A print ad for flood insurance lists twenty reasons why every homeowner should have flood insurance. d. card stocks The _____ stage in Russell Colley's hierarchical model of the communication process deals with getting the consumer to purchase the product. C. longer lead times. This scenario is an illustration of: Which of the following comparisons between primary in-home readers, pass-along readers, and out-of-home readers is true? Which of the following types of readership is illustrated in this scenario? C. demographic-oriented newspaper. D. international editions of popular food magazines. C. local advertising rates. B. special-interest farm publications. In participations, advertisers have little control over the placement of ads. A. ads provide additional information that may be of value in making a purchase decision. A. they are generally the only health care information providers. According to Standard Rate and Data Service's (SDRS's) classification of magazines, _____ magazines are bought by the general public for information and/or entertainment. a. an insert A. multisensory ads. A. Communications objectives are derived from marketing objectives. B. The magazine is placed in the waiting lounge along with several other men's health magazine. D. they want to communicate customized information to magazine readers. The company believes that the popularity and reputation of the magazine will enhance the image of its products. When publications fix advertising rates based on a set average circulation figure that is nearly always below the actual circulation delivered by a given issue but carries no guarantee, they are using: B. C. a preprinted insert D. Ink-jetting D. a printacular Advances in production. Many business magazines are sent free to individuals who, a publisher believes, can influence a company's purchases for products and services advertised in the publication. E. subtracting the pass-along readership number from the total readership count. E. behavioral. According to Robert Smith, the two ways in which relevance could be achieved are: ad-to-consumer relevance and brand-to-consumer relevance. D. principal-circulation They reproduce images using mechanical printing. During her visit to a beauty salon, Lily browsed through Inner Beauty, a magazine dedicated to working women, while she was waiting at the reception. A. B. d. some combination that is not given above. Blooms is a publication aimed at providing information to retail florists so that they can manage their stores more efficiently and profitably. The coarse paper stock used in printing most newspapers leads to: E. of its very short lead time. D. printacular. C. They offer high market penetration and coverage. Newspapers in large cities provide very little geographic selectivity to advertisers. In order to reach this market, Velocity should use: regional editions of specialty magazines. Newspapers are primarily a local advertising medium for retail businesses but are also used by large national advertisers. 15 Types of Magazines to Start Online in 2022 (+How to Create) Determine cost of goods sold during the period under a periodic inventory system using (a) the FIFO method, (b) the LIFO method, and (c) the average-cost method. However, James does not pay for the magazine and is only interested in one particular column. c. work with only buyer's brokers O 0.5 of a hamburger per magazine. C. their ability to deliver the advertiser's message to as many people as possible in the target audience. The use of a third page that folds out to create an extra-large advertising spread in a magazine is called a(n): Which of the following statements about the length of television commercials is true? D. It cannot be applied to regional and local newspapers. A. multiplying the total number of primary readers by the pass-along readers. B. Overrunning Transformational advertising can differentiate a product or a service by: making the consumption experience more meaningful and enjoyable. Well-known brands and market leaders often run ads that do not use any specific types of appeals, but focus primarily on keeping their brand name visible to consumers. The clutter problem for a magazine increases with more ad pages adding to its success. B. The models provide an organized approach to an advertising problem.